The year 2017 and early 2018, YouTube has made many changes to improve the image of the platform and give it more credibility. Remember, this occurred as a result of the crisis he had with advertisers. Having noticed that their ads appeared on their content that seemed inappropriate, they froze or canceled their orders.
First, YouTube began as a verification chain that led him to conclude in those broadcasting inappropriate content, violate the Community Guidelines or infringe copyright.
Next, a first change of the eligibility criteria to the Partner Program was decided (10,000 views) then a second (1000 subscribers and 4000 hours of viewing, during the last 12 months). Many creators met the new criteria but are not yet admitted to the Partner Program, the audit completion date being postponed several times.
The end of June 2018 was set recently to make decisions on the majority of chains whose application is pending. It seems that YouTube will not only of the criteria, but will go up to check the contents used to have fulfilled the required conditions.
After these important changes and the consequences that have ensued, opinions differ. The authors negative opinions see it: a purge within the platform to keep only the main channels, a significant decrease in revenues, an obstacle to freedom of expression, exaggerated obedience to the dictates of advertisers. Authors of positive ratings see it: a purge within the platform to keep only the true creators, a moralizing content, likely increased revenues.
The one and the other, however, believe that YouTube has given more importance to advertisers than on creators.
YouTube managers did not remain insensitive to this fact. A series of measures are taken, these days, to improve the conditions of creators and other open creative horizons and other revenue sources that have no direct relationship with advertisers: enlargement the paid subscription, Super Cat, the Ticket, from the sale of merchandise and other…
After the hard experience with advertisers during the 2017 crisis, YouTube seems to turn, after the truce, to creators to make it a more financially independent community and no longer rely entirely on conventional advertising.
By Bachirrr
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